Book

Beyond Beauty: How to Build Your Own Cosmetic Brand

NZD 89

Understand the Process. Build Better. Launch with Clarity!
The beauty industry is full of promise but also full of noise. It’s time to cut through the confusion.
You have an idea. A vision for something better. A dream to launch your own cosmetic brand. But between complex regulations, formulation challenges, and endless marketing advice, where do you even begin?
Beyond Beauty: How to Build Your Own Cosmetic Brand brings clarity to the entire journey—from developing safe, effective products to designing packaging and positioning your brand in a crowded market. With a strong focus on purpose and quality, this book shows you how to establish a meaningful brand and create products that stand out and connect with real people. Inside, you’ll find practical advice that empowers you to move from idea to shelf with confidence. You will learn how to avoid common pitfalls, gain consumer trust, and bring your products to life—all while staying true to your vision.
Written by an industry expert with years of hands-on experience, this book gives you the tools to launch with purpose, clarity, and credibility while building a brand you’re proud of. It’s time to build smarter, not louder. Build what matters. Welcome to the Beyond Beauty way.

Dr. Dominika Andrys is a Cosmetic Chemist and Biotechnologist with over 15 years of experience in the beauty industry. Driven by a passion for creating safe, effective, and innovative cosmetic products, she has helped numerous brands bring high-quality, compliant formulations to market. Committed to sharing knowledge and empowering aspiring beauty entrepreneurs, Dr. Dominika now focuses on guiding the next generation of founders to confidently navigate the complexities of product development and brand building.

Beyond Beauty: How to Build Your Own Cosmetic Brand (eBook)

NZD 49

Understand the Process. Build Better. Launch with Clarity!
The beauty industry is full of promise but also full of noise. It’s time to cut through the confusion.
You have an idea. A vision for something better. A dream to launch your own cosmetic brand. But between complex regulations, formulation challenges, and endless marketing advice, where do you even begin?
Beyond Beauty: How to Build Your Own Cosmetic Brand brings clarity to the entire journey—from developing safe, effective products to designing packaging and positioning your brand in a crowded market. With a strong focus on purpose and quality, this book shows you how to establish a meaningful brand and create products that stand out and connect with real people. Inside, you’ll find practical advice that empowers you to move from idea to shelf with confidence. You will learn how to avoid common pitfalls, gain consumer trust, and bring your products to life—all while staying true to your vision.
Written by an industry expert with years of hands-on experience, this book gives you the tools to launch with purpose, clarity, and credibility while building a brand you’re proud of. It’s time to build smarter, not louder. Build what matters. Welcome to the Beyond Beauty way.

Dr. Dominika Andrys is a Cosmetic Chemist and Biotechnologist with over 15 years of experience in the beauty industry. Driven by a passion for creating safe, effective, and innovative cosmetic products, she has helped numerous brands bring high-quality, compliant formulations to market. Committed to sharing knowledge and empowering aspiring beauty entrepreneurs, Dr. Dominika now focuses on guiding the next generation of founders to confidently navigate the complexities of product development and brand building.

Beyond Beauty: How to Build Your Own Cosmetic Brand (PDF version)

NZD 49

Understand the Process. Build Better. Launch with Clarity!
The beauty industry is full of promise but also full of noise. It’s time to cut through the confusion.
You have an idea. A vision for something better. A dream to launch your own cosmetic brand. But between complex regulations, formulation challenges, and endless marketing advice, where do you even begin?
Beyond Beauty: How to Build Your Own Cosmetic Brand brings clarity to the entire journey—from developing safe, effective products to designing packaging and positioning your brand in a crowded market. With a strong focus on purpose and quality, this book shows you how to establish a meaningful brand and create products that stand out and connect with real people. Inside, you’ll find practical advice that empowers you to move from idea to shelf with confidence. You will learn how to avoid common pitfalls, gain consumer trust, and bring your products to life—all while staying true to your vision.
Written by an industry expert with years of hands-on experience, this book gives you the tools to launch with purpose, clarity, and credibility while building a brand you’re proud of. It’s time to build smarter, not louder. Build what matters. Welcome to the Beyond Beauty way.

Dr. Dominika Andrys is a Cosmetic Chemist and Biotechnologist with over 15 years of experience in the beauty industry. Driven by a passion for creating safe, effective, and innovative cosmetic products, she has helped numerous brands bring high-quality, compliant formulations to market. Committed to sharing knowledge and empowering aspiring beauty entrepreneurs, Dr. Dominika now focuses on guiding the next generation of founders to confidently navigate the complexities of product development and brand building.

The Science & Strategy of Cosmetics

February 23, 2026

My understanding of the cosmetic industry was very limited and I wasn’t sure what direction to take with my product. Reading this book truly opened my eyes to the depth of the beauty world and what it really means to create a product with purpose. It highlights the importance of brand identity thoughtful formulation and so much more. If you’re considering entering the cosmetic industry this book is a great place to start.

Kay

I absolutely LOVE this book!!!

September 14, 2025

Since meeting Dominika, she has truly become my mentor and inspiration. Her passion, knowledge, and guidance have been invaluable on my journey. I absolutely love her book Beyond Beauty—it’s packed with practical insights, encouragement, and wisdom for anyone building a cosmetic brand. Highly recommend

Monika

What others are saying about the book

“With no experience in the beauty industry when we started Beekman 1802 sixteen years ago, as we read "Beyond Beauty”, we could relive moments of our own journey and even identify a few missteps that we could have avoided had this exhaustive and informative guide been available. In fact, we even learned a few new things we can put into action even now. One of the wonderful aspects about our industry is the willingness for entrepreneurs and leaders alike to share their knowledge, and Dominika has done just that.”
Brent Ridge, MD and Josh Kilmer-Purcell,
Founders of Beekman 1802, Authors of G.O.A.T. Wisdom: how to build a truly great business
" I can confidently say this book is a must-read for anyone wanting to step into the beauty space and develop products—it’s insightful and packed with valuable information."
Elizabeth Barbalich,
CEO & Founder of Antipodes
“A best-selling American author once said: The world needs dreamers. The world needs doers. But what the world needs more than anything else is dreamers who do. From Poland to New Zealand via Norway, Dr Andrys has accumulated a wealth of NPD knowledge. She has done all the hard work and her dream was to share her passion – here it is!”
Ivan Rahal-Guillaume
Product Marketing Manager – in-cosmetics Asia and Connect (UK/Group)
“Dr. Dominika Andrys has created more than a guidebook - she's offered a compass for anyone passionate about building a skincare brand with integrity. Beyond Beauty weaves scientific depth with grounded, practical wisdom, making complex concepts feel approachable without ever simplifying their importance. This book speaks to the kind of beauty we need more of - thoughtful, informed, and genuinely transformative. A must-read for those creating with purpose.”
Emma Peters,
Founder & CEO Aleph Beauty
"In a market often clouded by hype and fleeting trends, Beyond Beauty offers grounded, up-to-date wisdom. Dr. Andrys addresses not only the “how” of product creation, but the “why” of brand-building—encouraging readers to define their vision, mission, and values before diving into development. This focus on introspection and strategic planning is a game-changer for aspiring founders who want to create brands that endure, not just products that sell."
Shane Young,
Founder, Essano
“I wish this book had existed when I was building my brand and developing my products! It's an invaluable resource for anyone starting out, packed with insights that would have saved me time and helped me avoid costly mistakes."
Sophie Cooper,
Founder, Anihana
“Comprehensive content, expert perspective, practical step-by-step guidance and balanced technical and inspirational tone. These elements make Beyond Beauty a valuable contribution to the skincare industry and an excellent candidate for publication.”
Edna Swart,
Founder & Creative Director, edANDi
"Whether you're dreaming up your first product or already have a brand out in the world, Beyond Beauty helps you see the whole picture. It’s honest, practical, and full of the kind of advice that keeps you moving when things feel overwhelming. I wish I had this book when I started because it would have saved me time, stress, and a lot of second guessing."
Julia Juhasz
Founder & CEO, No Bad Days Skincare
"Beyond Beauty” is an essential guide for anyone looking to create and launch their own beauty brand - covering everything a beauty entrepreneur needs to know. A must-read!"
Alex Roslaniec,
Founder of Hey Bud Skincare
“One of the book’s standout features is the practical nature of its content. It’s not just a theoretical overview—it’s a goldmine of checklists, covering everything from formulation considerations to marketing strategies and compliance with industry standards. For anyone serious about succeeding in skincare, these tools are invaluable.”
Jacine Greenwood,
Founder & CEO, Roccoco Botanicals
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